SportBusiness.com

BARCELONA SIGNS FAR EAST DEALS

Spanish Primera Liga club Barcelona signed deals with three Chinese media companies and one Japanese company to help promote the European and Spanish champions in the Far East.

The Chinese deals are with broadcaster EuroSoccer, which will carry the Barca TV channel, with Sports CN, which will develop an internet portal for the club and with Titan Sports, China's biggest sports publishers, which will produce a club magazine in Chinese which it will distribute along with its publication Soccer Weekly.

The club also signed a deal with Japan’s Rakuten media group, Japan’s biggest web-based shopping operator, to help strengthen its presence in Japan via the internet, a club credit card and the publication of an official webpage and magazine in Japanese.