The sponsorship agreement encompasses all of the summer’s domestic and international cricket held at each of the seven Test Match Grounds – Chester-le-Street, Edgbaston, Headingley, Lord’s, Old Trafford, Trent Bridge and The Brit Oval. The deal includes exclusive in-stadia signage, marketing rights, tickets and hospitality.
Qatar Airways said the Test Match Ground Partnership will allow it to communicate its brand to its target audience in the UK and internationally, many of whom are very passionate about cricket.
