MTN will operate in the product area of mobile telecommunication services which spans all key technologies in the mobile sector, including services to media and Fifa as well as to the Organising Committee.
In addition to the standard global marketing rights, exclusive commercial use of the official marks of the 2010 World Cup and the Confederations Cup 2009, MTN has acquired significant mobile content rights for a defined set of territories mainly in Africa and the Middle East, including features such as video highlights of all matches played during these two tournaments in South Africa in 2009 and 2010.
MTN is the third company after Anheuser-Busch and McDonald’s to join the proposed six-member group of Fifa World Cup Sponsors under Fifa’s new commercial hierarchy which comprises six Fifa Partners, six Fifa World Cup Sponsors and six National Supporters. FIFA has already signed up all six FIFA Partners, namely adidas, Hyundai, Sony, Coca-Cola, Visa and Emirates Airline.
