SportBusiness.com

BSKYB WINS PREMIER MOBILE RIGHTS

UK Pay-TV broadcaster BSkyB won the right to show Premier League football matches on mobile phones as it scooped the final domestic Premier League rights package.

Under the deal BSkyB will have the right to broadcast highlights of Premier League matches via mobile from the 2006-07 season. Earlier this year BSkyB won four of the six live TV rights packages and BSkyB and BT won the right to carry 242 "near-live" league matches each season over the internet.

BSkyB beat off competition for the mobile rights from a consortium led by sports agency TWI and comprising the UK’s five mobile phone networks: 3, O2, Orange, T-Mobile and Vodafone. The bid would have seen each operator given shared and equal access to the rights. At present 3 and Vodafone have exclusive mobile rights for the Premier League.