The agreement consists of all audiovisual rights for both free and pay TV as well as radio rights. Under the deal, SABC guarantees coverage of all Fifa tournaments for men and women and at senior and youth levels, including the World Cups in 2010 and 2014 and the Confederations Cups during the period. SABC will be able to sublicense rights to other parties. SABC broadcast the 2006 World Cup in Germany screening 51 matches live.
South Africa launched the 2010 World Cup emblem in Germany as part of the Fifa hand-over ceremony. The emblem is a figure taken from rock paintings in the country and is intended to symbolise the depth of South Africa’s history and to show movement and activity.
