Creating venue and event overlay has become a crucial factor in the management of all major events. It is the term for the design and provision of the facilities in and around a venue which enable it to meet the specific operational needs of a particular event.
Jeff Keas, Associate Principal at HOK Sport and a specialist in facility and overlay design, will draw on his experience of projects ranging from the 1994 FIFA World Cup to the Atlanta, Sydney and Salt Lake City Olympic Games, to lead a session which underscores the increasing importance of efficient and cost effective event overlay in the major events sectors.
“A major event requires an integrated process between architects, overlay designers and event management. It must be a joint effort by all parties to ensure total success,” explained Keas.
“It is imperative that the architect understands both the legacy opportunities and event requirement to ensure the facility will be sustainable after the event and will be able to adapt to the operational needs during the event. That means that event managers must be involved early in the process,” he said.
Jeff Keas is one of a host of highly experienced speakers who will share their knowledge with an audience representing the entire cross-section of stakeholders of major events, ranging from civic authorities to specialist agencies.
SportBusiness group is media partner of The International Sports Event Management Conference (ISEM) which is presented by Rushmans, who have organised the successful International Sports Security Summit at the Queen Elizabeth II Conference Centre for the last two years.
ISEM has been developed to deliver key information and contacts to all those involved in hosting and managing sports events and the companies which service and supply them.
The programme for ISEM 2006 recognises and reflects the diversity and complexity of modern-day event management and the issues it raises for financing, budgeting, staffing and delivery of excellent services in a broad range of areas from media management and security to accommodation and transport.
It aims to highlight leading-edge thinking and promote best practice by sharing knowledge and expertise across the full range of event management disciplines..
ISEM 2006 is staged for sports event managers, promoters, International Federations, Local Organising Committees, Governing Bodies and the suppliers of the services, facilities and equipment which make the difference between success and failure.
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