SportBusiness.com

The deal covers the period 2006-2008.

The two-week tournament featuring both ATP and WTA events, is now in its third year and boasts a prize fund in excess of $1m.

Said Ekkehard Rathergeber, tournament director: “We intend to ensure ATP China Open generates massive global media exposure as befits the host city of the next Summer Olympics.

“IEC in Sports will play a key part, along with CCTV in producing a world class television production that is distributed globally.”