In research the agency commissioned from UK-based research consultancy Sponsorship Intelligence, 37 percent of the global adult audience during the first two weeks of the tournament in Germany were female.
Key findings revealed the split was 50/50 in Argentina, and 45 per cent female in Korea. Host nation Germany saw a seven percent rise to 40 percent in women viewers.
Major football markets like the UK and Spain are not far behind, with 36 percent of viewers being women. In France, the figure is 34 percent.
In contrast, the Czech Republic and Greek broadcasts are dominated by male viewers. Women interest rose by just over four percent to 24 percent.
