The 19-year-old Scot, who cruised into the second round at Wimbledon yesterday, has signed a UK ambassador agreement with the company covering product development, advertising, public relations and merchandising.
The brand’s worldwide ambassadors include Tiger Woods, Maria Sharapova, Juan Pablo Montoya and actors Brad Pitt and Uma Thurman.
He joins golfer Ian Poulter in the UK category.
Swiss sports watch brand TAG Heuer has signed a sponsorship deal with British tennis’ latest star, Andrew Murray.
