It follows the signing of a six-year multi-sport agreement signed between the brewer and the network.
The addition of the 2009 and 2012 Super Bowls extends Anheuser-Busch's exclusive position in the US’ most-watched sporting event for the next six years.
As part of the agreement, Anheuser-Busch will ‘enjoy a significant presence’ in all NFL broadcasts on NBC through 2012, will be the exclusive alcohol advertiser in broadcasts of the Ryder Cup and the Presidents' Cup for 2007-2011, and will sponsor the NBC broadcast of the Kentucky Derby and The Preakness through 2010.
Said August A Busch IV, president, Anheuser-Busch, Inc: “NBC has been a great partner to Anheuser-Busch for many years, including the past several Olympics and other major events, and continuing our relationship allows us to effectively reach sports fans and adult beer drinkers.
“Advertising during the Super Bowl is a perfect fit for a company like ours. The Super Bowl is a holiday that combines sports and entertainment, and watching the ads has become a fun part of the evening for many of the game's 90 million viewers.”
Budweiser brewer Anheuser-Busch has secured alcohol category exclusivity during NBC broadcasts of the Super Bowl in 2009 and 2012.
