As part of the deal to carry NBA games and programming, Cuatro, Sogecable’s free-to-air station, will be providing live prime time coverage of October’s NBA Europe Live, presented by EA Sports, as part of a multi-year renewal agreement.
Sogecable will broadcast NBA games and programming on all of their assets including Cuatro, Spain’s leading pay television channel Canal+ and Digital+, its digital satellite television platform.
Cuatro will broadcast one NBA game per week through the play-offs and air NBA highlights and news show NBA Action.
Canal+ will air two games per week throughout the season as well as the finals live.
Digital+ will carry one live game per day on Canal+ Deporte 2, as part of an NBA TV branded block. NBA TV is the league’s 24-hour network.
Said Melcior Soler, director of sports acquisitions for Sogecable: “We are very happy to renew our commitment to our NBA fans and to continue our long-term partnership with one of the most prestigious sports leagues in the world.”
