The firm will handle distribution to European, Middle Eastern and North African TV markets on behalf of the Portuguese Football League.
IEC have handled the rights for the past two years, and beat off stiff competition to retain the rights.
Said Jonas Persson, CEO of IEC in Sports: “We see [host broadcaster] Sport TV's decision to select IEC ahead of a large number of our competitors as something which speaks volumes for IEC's growing presence in the sports television business.”
Added Bessa Tavares, board member, Sport TV Portugal: “It is a great pleasure to keep our partnership with IEC, a company that has done a very good marketing job in the past with the main Portuguese football competition. The international interest for the Portuguese League has grown strongly in the past years and we hope to keep this growing interest in the next years together with IEC.”
