SportBusiness.com

COKE'S EXTRA FIZZ IN SOUTH AFRICA

Soft drink giant Coca-Cola has extended its sponsorship of youth rugby in South Africa.

The firm has renewed its deal with South Africa Rugby for a further five years.
Coke, one of the longest-standing partners in rugby, sponsors a number of youth events.
Said Coca-Cola marketing assets sports manager, Jenifer Lewis: “The company has sponsored youth rugby for many years and is proud to continue what has been a very successful partnership with SA Rugby and its schools structures.”