The officials will be attending C-Zone, a conference series organised to help those in the sport industry capitalise on the opportunities offered by China’s new generation of consumers and identify how to succeed.
It takes place at the home of soccer giants Chelsea – Stamford Bridge – on July 11.
Among those jetting in will be Chen Feng, deputy director of BOCOG Marketing. He will discuss how the Olympics serve companies as a global promotion platform.
Also attending will be Zhang Huanzhi, secretary of the Beijing Sports Foundation Association and Chen Xiyao, vice secretary of the China Sports Industry Association.
A spokesperson for C-Zone explained: “The importance of government relations in China cannot be overstated.
“C-Zone London offers the rare opportunity to meet and establish relationships with some key high level officials - including translation where required.”
For more information on C-Zone, log-on to www.c-zonechina.com or contact Pru Ashby in London on +44 (0) 207 954 3526 or pru.ashby@c-zonechina.com.
SportBusiness International is media partners to the event.
A delegation of powerful Chinese sports government officials are flying into London next month to speak at a major conference aimed at identifying opportunities in the fast emerging market.
