The collaboration with the England captain will kick-off with major activities across Asia including advertising appearances and extensive retail promotions rolled out across the network of Motorola stores and distributors throughout the region.
The deal also includes the ability to embed exclusive Beckham content - such as screen savers and video clips of the star in action - in Motorola handsets.
Jeremy Dale, VP of retail marketing at Motorola Mobile Devices said: “David Beckham is a global icon and we look forward to working with him across a range of projects.”
Mobile phone giant Motorola has secured a three-year deal with England and Real Madrid soccer star David Beckham to act as its global brand ambassador.
