The agreement reached with Tinopolis Plc adds Hawk-Eye to the Wisden Group’s
market leading portfolio of sports brands which already includes Wisden Cricketers’ Almanack, The Wisden Cricketer and Cricinfo.
Wisden Group director Mark Getty said that the acquisition of Hawk-Eye was a coup for the group which would strengthen its presence in the global cricket market and provide an entry into tennis and other major international sports.
Said Getty: “In a relatively short space of time, Hawk-Eye has achieved a major impact in the way cricket is presented and appreciated by fans around the world. It already has enormous recognition in the sport and is now making a similar impact in the world of tennis.
Under the terms of the agreement, Paul Hawkins, the originator and creative mind behind the development of Hawk-Eye, will remain as managing director of Hawk-Eye Innovations and join the senior management team at the Wisden Group.
Hawk-Eye’s broadcast partners include BSkyB and Channel 5 in the UK, Nimbus in India, Channel 9, Australia, SABC, South Africa, Taj TV in Pakistan and Sri Lanka, TWI in the West Indies and ICC events including the Champions Trophy.
