British pay-TV platform Sky is set to unleash another dedicated sports channel.
According to reports, media regulator OFCOM has given Sky the nod for a new licence for Sky Sports 4 – a cable and satellite-only service.
Sky already has Sky Sports 1, 2 and 3, Sky Sports Xtra and Sky Sports News.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
