SportBusiness.com

The Titans stadium in Nashville – known as The Coliseum since 2002 – will become known as LP Field after a deal was signed with building product manufacturer LP.

The deal is worth $3m a year over the duration of the contract.

Said LP CEO Rick Frost: “This is a rare opportunity for LP to align with a great organisation - the Tennessee Titans - as well as the NFL, the most prestigious brand in sports.

“The LP brand will gain exposure and grow through this dynamic alliance with the Titans.”