The International Triathlon Union has agreed a long-term global sponsorship deal with natural gas business the BG Group.
The agreement, which runs until at least 2014, will provide at additional funding of at least $2m per year for the next nine-years.
The ITU’s flagship event will be renamed the BG Triathlon World Cup.
Charles Bland, executive vice president, BG Group said: “BG Group’s commitment is deliberately long term as we intend to help the sport achieve its global objectives at the elite level but also in growing participation at grass root.”
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