SportBusiness.com

IAAF STROLLS TO ON-DEMAND SERVICE

The IAAF has launched an on-demand broadband offering enabling athletics fans in Europe and Africa to watch the recent IAAF World Race Walking Cup.

The event took place in La Coruna, Spain earlier this month and can now be accessed through the World Championship Sports Network (WCSN).
WCSN launched the platform in co-operation with IAAF marketing partner Dentsu and is available on a subscription basis.
In addition, these highlights will be broadcast to in excess of 40 million households in the US through WCSN's regional sports network partners.