The personal care brand will be lead sponsor of the US Open Series – acting as presenting sponsor of all the series’ telecasts and as official sponsors of the ten tournaments.
In addition, Lever 2000 also becomes a promotional partner of the US Open.
Rob Master, marketing director, Lever 2000, said: “This was a natural partnership for Lever 2000 as our consumers lead healthy active lifestyles, and many are tennis enthusiasts.”
The United States Tennis Association (USTA) has agreed a multi-year sponsorship deal with Unilever brand Lever 2000.
