The agreement will make Sony’s TV brand Bravia the official high definition television and it’s Cybershot digital camera the official cameras for the AVP Crocs Tour, the national touring series that features more than 200 of the US' top male and female professional beach volleyball players.
Leonard Armato, CEO and Tour commissioner, said: “As a global brand continually at the forefront of cutting-edge technology, Sony is a perfect match for the energy, excitement, and forward-thinking and progressive fan base of AVP events. We look forward to building this partnership in the years to come."
Sony has signed a new ‘multi-faceted’ sponsorship deal with the AVP Pro Beach Volleyball Tour.
