Liedtke will be responsible for communications, PR and market research, reporting directly to Erich Stamminger, president and CEO of the adidas brand.
The executive currently heads up brand marketing at adidas America in Portland, Oregon. He succeeds Uli Becker who was appointed head of global marketing for the Reebok brand.
Stamminger said: “Under Eric's leadership, the adidas brand has advanced tremendously in the North American market, and I look forward to working with him now in a global capacity.
“He understands the unique strengths of the adidas brand, and has co-operated closely with both our global brand communication team and our agency network TBWA/180.
“I am convinced that Eric will be able to further strengthen and evolve our brand communications under our brand attitude, Impossible Is Nothing.”
