The Las Vegas Convention and Visitors Authority’s annual study revealed it was the greatest expenditure figure in the nine-year history of the event – and an 18.4 percent increase on 2005.
The numbers, a product of one-time expenditures, are based on interviews with race fans during the March 10-12 weekend and reflect the amount of money spent - both gaming and non-gaming - during the four-day event.
Las Vegas Motor Speedway general manager Chris Powell said: “This event has become one of the most anticipated stops on the NASCAR circuit for hundreds of thousands of people from all over the world.
“The increase in total expenditures from 2005 is phenomenal and is yet another example of the importance of this speedway to our state's economy. In the past two years, the economic impact has increased 37 percent, which also is an extraordinary number.”
The study estimated approximately 94,875 visitors attended the race from outside Nevada.
The NASCAR weekend at Las Vegas Motor Speedway in March had a $197m impact on the state’s economy, according to the latest figures.
