Written by Nadir Khayat (aka Red One) and Bilal Hajji, the 30-second melody, a sample from the Red One song ‘Bamboo’, will also be incorporated into several other songs, including the official single and other pieces of music to be used extensively throughout the championships.
Willard Ahdritz, founder and CEO of Kobalt, said: “Kobalt is exploiting the content on a global basis through digital distribution partners on five continents. With an audience of more than a billion people and extensive promotion, the potential exposure and consumer base for the official melody is extraordinary.”
Music publishers the Kobalt Music Group have signed a deal with FIFA to be the exclusive worldwide licensor and administrator for the ‘official melody’ of next month’s 2006 FIFA World Cup.
