The ‘Toyota Halftime Report’ will feature a wrap-up of the day’s games and will help promote the motor manufacturer’s new pick-up truck, the Tundra.
Said James Farley, vice president of Toyota marketing at Toyota Motor Sales, USA: “Pro football delivers the key truck buyers that will be critical to Tundra's success."
The NFL on NBC returns to the network after a nine year absence, debuting in primetime at the Hall of Fame Game in Canton, Ohio on Sunday, August 6.
Toyota has signed a deal with NBC to sponsor the NFL’s Sunday Night Football Halftime Show.
