Under terms of the agreement, ICI Paints’ Glidden brand will become the official paint of Major League Soccer.
Geoff Belz, marketing director for ICI Paints, said: “This initiative provides us with tremendous opportunities to promote ICI Paints as the paint manufacturer of choice to professional contractors around the country.”
The deal also provides ICI Paints and the Glidden brand with a number of in-stadium branding opportunities.
ICI Paints has become an official corporate partner of Major League Soccer.
