The brand has struck deals with the Atlanta Braves, Chicago Cubs, Texas Rangers, Anaheim Angels and Philadelphia Phillies.
The partnerships include stadium branding, in-game entertainment, tickets, hospitality, off- and online marketing and promotions. In addition, the teams may receive branding on the AutoTrader.com site.
Said Scott Tracy, director of strategic marketing at AutoTrader.com: “This sponsorship takes our marketing efforts to a local level, reaching our audience through a game and a team they are passionate about.”
AutoTrader.com has agreed deals for the first time with five Major League Baseball teams.
