SportBusiness.com

SURF'S UP FOR FREESPIRIT

Action sport brand Freespirit has struck a deal to sponsor the British Surfing Team and the English Surf Federation.

Brokered by Sponsorship Media, Freespirit will sponsor the British team taking place in this year’s World Surfing Games in California in October.

Adam Smith, marketing manager for the brand, said: “This new relationship opens up an exciting opportunity for us to promote and expose British surfing within our stores nationwide, developing strong bonds with existing surfers, whilst also inspiring wannabe surfers to try the sport and live the lifestyle.”