SportBusiness.com

SPEED CLINCHES PC BRAND DEAL

Tagged in

US Formula One driver Scott Speed has agreed a sponsorship deal with computer firm VoodooPC.

The brand will be exclusive technology sponsor of the only US driver on the lucrative F1 circuit, and has created a limited edition notebook to mark the deal.
Said Rahul Sood, president of VoodooPC: “Scott is young, hungry to win and wants to prove himself as a leading race car driver. In many ways, he exemplifies the core characteristics and values of our company.”