SportBusiness.com

SKY'S THE LIMIT FOR ARQIVA

Technology firm Arqiva has signed a three-year deal with the UK’s Sky Sports to provide high-definition outside broadcast facilities.

The deal will see the firm, formerly the broadcast division of the NTL group, migrate from the standard definition format it currently provides for Sky Sports' coverage of the Football League competitions, to HD in time for the 2006-07 football season.
Sky Sports has already started to produce Barclays Premiership football and Guinness Premiership Rugby in HD and will produce England's Test and one-day internationals and county cricket in HD this summer.
Arqiva OB managing director Mick Bass said: “This contract is just the first step for Arqiva and HDTV. With our experience and expertise in broadcasting we are very excited about the migration over to HDTV and we'll be announcing additional business wins very shortly.”