SportBusiness.com

FIFA AND EA'S LONG TERM GAME PLAN

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FIFA has signed a giant new seven-year deal with video game firm Electronic Arts extending from 2007 to 2014.

EA Sports has long produced the official FIFA-branded soccer titles which have proved perennial best-sellers and this new deal will extend the current deal yet further.
The agreement makes EA the exclusive worldwide FIFA licensee in the product category of interactive football/soccer player, manager and fantasy software games for all delivery methods including consoles, mobile phones and online formats.
EA and FIFA first joined forces back in 1993.