The network, which has the cable rights for NHL games, will roll-out the new name in September – ahead of the start of the new NHL season.
Network president Gavin Harvey explained: “Versus is a word that perfectly captures the essence of our brand. It is immediate shorthand for competition and has a range that can suit everything from stick and ball sports, to bull riding, to field sports.
“We felt it was a slam dunk, and sports fans we talked to all agreed.”
US sports channel the Outdoor Life Network is set to undergo a rebranding after confirming it was changing its name to Versus.
