“We are delighted to have formed this partnership with an internationally acknowledged brand and market leader. I hope the association with WilliamsF1 will augment and contribute to the continuous growth of the Phillips Shaver brand,” said Yenal Gokylidirim, regional director, Philips Domestic Appliances & Personal Care.
“Our mission in the shaving category and all products is to improve the quality of people’s lives through technological innovations, and aims to do this by working with strategic partners who support breakthrough technology and WilliamsF1 demonstrate these brand values.”
The electronics company is also a sponsor of the 2006 FIFA World Cup in Germany and a preferred supplier of consumer electronics to the 2006 Ryder Cup in Ireland.
The brand also boasts high-profile associations with PSV Eindhoven in the Netherlands, the New Zealand All Blacks, as well as working with many football, rugby and sailing clubs at grassroots level.
