The beer brand will once again be the Official Beer of Rugby World Cup and hold Official Sponsor status.
Financial details of the contract were not disclosed.
"Heineken is the perfect partner for Rugby's premier global tournament, which has been the world's fastest growing sporting occasion in the last decade in terms of broadcast reach and live spectators," said Freek de Wette, international sport sponsorship manager, Heineken International.
The Rugby World Cup is watched by more than 3.5 billion people across 209 countries and more than 30 per cent of Heineken's global volume is consumed in the major Rugby playing nations.
The announcement reinforces Heineken's long-standing involvement in the tournament which stretches back to the Rugby World Cup 1995 in South Africa. More recently Heineken was a Worldwide Partner to the Rugby World Cup 2003 in Australia.
Heineken is also a partner to Europe's premier club rugby tournament, the Heineken Cup. The partnership has spanned 10 years and was renewed in 2005 for a further four seasons.
Heineken's partnership with the Rugby World Cup 2007 will involve a fully integrated campaign that will comprise a range of activities including TV and print ads, on and off premise promotions, internet activity, promotional packaging and PR.
