SportBusiness.com

NETWORK OFFERS CHANCE TO TAP YOUTH MARKET

SUBtv, the UK’s national youth media network, is offering advertisers sponsorship packages for its coverage of the 2006 FIFA World Cup.

Each package will run for four weeks and cover every one of the matches to be broadcast on SUBtv screens in student union bars across the UK. The SUBtv network reaches 1.65 million 18 to 24-year-olds each week through 700 plasma screens in 90 universities across Britain.

There are currently only three packages left. Each sponsor is guaranteed 22.5 minutes exposure during every World Cup match, using SUBtv’s innovative screen sidebar.

The packages allow for regionally tailored messages and provide an optional SMS interactive competitions function.