SportBusiness.com

VARSITY TITLE SPONSOR SOUGHT

Khan Consulting, the sponsorship, PR and events consultancy, has been appointed by Oxford and Cambridge University Rugby Clubs as exclusive agent to secure a title sponsor for the Varsity Match.

Last year's 124th University Match at Twickenham marked the conclusion of the most enduring sponsorship agreement in world rugby with insurance group Marsh and McLennan.

For the first time the universities have agreed to allow branding on both Oxford and Cambridge shirts, as part of a package that will secure the sponsor branding and hospitality rights at Twickenham this December.

The match will be shown live by pay-TV broadcaster Sky Sports.