UK commercial TV channel ITV was celebrating this week after overnight TV figures revealed a sharp rise in viewing numbers for the traditional varsity Boat Race in London.
Oxford beat Cambridge in a dramatic race beamed live on ITV1 – the network’s main, free-to-air, channel. And viewing figures shot up by 1.2m.
Unofficial figures put peak viewing at 7.2m – compared to 6m in 2005.
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