The private equity group has now acquired F1’s hospitality group – Allsport Management – and snapped up the business carried out by the Allsopp Park & Marsh group, which sells advertising and sponsorship packages for the championship.
The deals, which are still awaiting final approvals, were concluded through subsidiaries of Alpha Topco Limited – the new holding company for the F1 Group.
Patrick McNally, the man who built up Allsport, will join the Alpha board as part of the deal and continue as Allsport’s CEO.
