The deal is with Prodrive, is one of the world’s leading motor sport and automotive groups, that holds the license for the official Williams F1 Collection.
The ecommerce store - accessible from the main Williams F1 website - gives fans an opportunity to purchase a variety of branded products, while providing Prodrive with future online marketing opportunities.
Bluhalo’s other clients include Tottenham Hotspur FC, Subaru World Rally Team, Nielsen Media Research UK and Geraldonline.
Prodrive also runs the Subaru World Rally Team and Ford Performance Racing. It helped Aston Martin back into motor sport with a new programme, Aston Martin Racing.
