The system is being installed and will go live in time for the start of the 2006/07 season.
The club's main objectives are to sell tickets over the phone, at the counter and online, as well as to manage CRM (customer relations management) processes more efficiently.
TALENT Sport is a ticketing system with integrated add-on modules such as CRM, marketing, automated telephone sales and Smartcard interface.
It is used by a number of clubs including Rangers FC, Liverpool FC, Manchester City FC and Newcastle United FC.
The system is now available on an ASP (Application Service Provider) basis, where the system is hosted and managed by Software4Sport, as well as on the traditional basis where the club runs the system in-house.
UK-based Software4Sport's managing director, Glenn Jackson, will be speaking at SportBusiness Campus on module 2, 'Maximising revenue from ticketing'.
