Its Holiday Inn brand will be supporting the team throughout the 2006 and 2007 British Touring Car Championships (BTCC), with an option to extend to 2008.
The sponsorship was put together and procured by Juststuf, a boutique sports marketing consultancy based in London, which worked alongside the Holiday Inn brand and it’s previous motor racing activities.
The BTCC features 30 races throughout the UK during 2006, with Vauxhall’s VXR team BTCC champions for the last five years.
The Championship is covered live on UK commercial station ITV1 and Motors TV across Europe, and is syndicated to over 57 countries.
The sponsorship package will give Holiday Inn promotional, revenue and branding opportunities at all the racing events throughout the UK.
IHG’s association with motor sport also continues in the US where recently Holiday InnB. Hotels and Resorts announced its sponsorship of the No. 29 Richard Childress Racing (RCR) Chevrolet and driver Jeff Burton in the NASCAR Busch Series.
