SportBusiness.com

FEDEX GETS MESSAGE OUT

FedEx has signed up as a partner to ERC’s Heineken Cup and European Challenge Cup rugby union tournaments.

The delivery company comes on board as the Heineken Cup reaches its quarter-final stages with 150,000 fans set to attend sell-out games in England, Ireland France and Spain in the first weekend of April.

The move follows recent ERC deals with Alice, the internet provider, and new broadcast contracts with France Television and S4C in Wales.

The 11th Heineken Cup tournament, European rugby’s premier cup competition, will reach its finale at Cardiff’s Millennium Stadium on Saturday, May 20.