Four will be delivering a global communications programme that encompasses consumer, corporate, sports and technology media.
Dee Dutta, CVP and head of global marketing for Sony Ericsson, said: “This is the second year of our global sponsorship of the WTA Tour and we want to build on the foundations established in year one.”
Alun James, managing director of Four Sports Marketing & Sponsorship, said: “Sony Ericsson is a significant win for us and we will be working closely with the in-house team to help make the sponsorship work harder for the brand and the business.”
