Korean firm LG Electronics says it is no longer interested in a shirt sponsorship deal with Manchester United.
LG, the fourth largest mobile phone maker and the top air conditioner seller in the world, was reportedly in the final stage of negotiations for a £40million deal over four years.
"It seems that they (United) are playing with media in order to raise the price in the bidding,'' an LG official has told the Korea Times.
LG's rival Samsung Electronics is shirt sponsor of Premier League champions Chelsea, in a deal reportedly worth up to £12million a year over five years.
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