The International Paralympic Committee (IPC) is screening worldwide coverage of the Games on the Internet television channel www.paralympicsport.tv, the first ever internet broadcast of a Paralympic Games (winter or summer).
Viewers are from more than 90 countries, with the highest number logging on from North America and Europe.
“We have received very positive feedback from all over the world. So far a record-breaking number of viewers have logged on to ParalympicSport.TV. The top five countries are the USA, Italy, Canada, Germany and Japan,“ said IPC marketing manager Alexis Schaefer.
Said IPC media and communication director Miriam Wilkens: “By comparison with other Internet television channels, already in its first four days ParalympicSport.TV was viewed by the same number of people as other channels receive in a month.
"The average viewer watches Internet television for approximately 45 to 90 minutes, while visitors to ParalympicSport.TV are staying for over four hours.”
The 24/7 internet television channel is being provided free of charge. Viewers all over the world can watch live broadcasts or see coverage ‘on demand’ at a time convenient to them.
The system is developed and managed by Narrowstep Inc., with technology for managing, protecting, distributing and commercialising video content. The implementation of the new channel is co-ordinated by the IPC together with brand stage, a Hamburg-based marketing agency.
