The agency's existing clients include Emirates airline, Rolex, Castrol, The All England Club and the Wimbledon Championship in both global and UK-based activity.
Managing Director, Susan McMahon, outlined what the restructured division will offer: "Bell Pottinger Sport & Sponsorship is a marketing and events business in the sport and entertainment area. We offer strategic advice, crisis management, creativity and activation in these areas."
Positioned in the Bell Pottinger Group of companies, the agency works in a team with other marketing specialists.
