The move is targeting wireless consumers in Canada, Europe, and Latin America, adding to content already available in Asia.
The initiatives comprise a variety of content-rich offerings, including sports news and information, video, ringtones, wallpapers, wireless Internet sites, and short messaging services (SMS).
Mobile ESPN Publishing Worldwide distributes ESPN content to more than 200 handsets and 30 carriers in 20 countries on six continents and in four languages.
“Developing our international wireless business is a priority for our company,” said Russell Wolff, executive vice president and managing director, ESPN International.
“Our fans around the world are incredibly savvy about the use of technology in expressing their passion for sports. By expanding our mobile content offerings, we will be able to continue connecting with our fans in exciting, new ways.”
