The forums will bring together leading authorities and expert panels to present their ideas on the latest trends. These include Clive Richards – Wembley Stadium, Alan Ridley – UEFA and Toby Hester – T-Mobile. Group discussions will follow, allowing both speakers and delegates to debate the issues together.
Richard Moore, chairman of the ESA Education & Training Committee, said: “What is most important is that we create an environment where there is an exchange of ideas so that senior people in the industry can work together to develop best practice.”
Held in London, the half-day forums will run in the morning and be followed by lunch, providing delegates with an opportunity to network.
The first forum ‘Show Me the Money’ (March 30) is being held in association with the Financial Services Forum and will look at the latest developments for creating effective sponsorship strategies.
‘The Olympic Flame’ (April 27), will look at the impact London 2012 will have on the sponsorship market while ‘The Dating Game’ (May 11) will focus on the best strategies to use for finding the perfect sponsorship partner. The final forum will explore the ‘Power of the Press’ (May 25) and show how to achieve sponsorship coverage in the media.
The price per forum starts at £100 (plus VAT) for ESA members and £200 (plus VAT) for non-ESA members. Group discounts will be available
For further details visit the ESA website at www.sponsorship.org or contact the ESA general manager’s office on +44 (0)1932 866 875.
