SportBusiness.com

INSTANT REPLAY COMES TO TENNIS

Electronic line calling technology, along with a player challenge system, will become part of professional tennis in North America.

The announcement was made by the US Tennis Association (USTA), the ATP and the Sony Ericsson WTA Tour.

This breakthrough for the sport has been developed in a bid to improve officiating and increase the interest and excitement for in-stadium fans and television viewers.

The 2006 US Open will be the first Grand Slam to introduce instant replay technology and player challenges. The NASDAQ-100 Open will be the first Sony Ericsson WTA Tour and ATP event to use the technology and on-court challenges.

The NASDAQ-100 Open begins on March 22.

The on-court player challenge system for review of line calls will allow each player to challenge two line calls per set.

If the player is correct with a challenge, then the player retains the same number of challenges. If the player is incorrect with a challenge, then one of the challenges is lost.

Once a player challenges, the official replay will be provided to the chair umpire. In addition, the official replay will be provided simultaneously to the television broadcast and in-stadium video boards.

"Introducing this technology will make our sport more TV and fan friendly," said Sony Ericsson WTA Tour CEO Larry Scott. "Given the stakes in professional tennis, the ability to have more accurate line calls that can change a match is great news for players."

"Instant replay is a compelling addition to the televised coverage of tennis," said Tony Petitti, Executive Vice President and Executive Producer, CBS Sports.

"Television viewers have enjoyed witnessing the decision making process surrounding rules and scoring in other major sports, including the NFL."